# Simon/Myers: EYE OPENING DATA\. HEART STIRRING CREATIVE\.

> Simon/Myers helps home and building brands move Pros and consumers with strategy\-first marketing, bold creative, and deep audience insight\.

Generated by Yoast SEO v28.0, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Home 2024 v2](https://simon-myers.com/)
- [Reports Archive](https://simon-myers.com/reports-archive/)
- [About](https://simon-myers.com/about/)
- [Services Pages \- Branding](https://simon-myers.com/services/branding-services/)
- [Services Pages \- Consulting](https://simon-myers.com/services/consulting-services/)

## Posts
- [The 6 Forces Roiling Market Research, and What to Do Now](https://simon-myers.com/six-forces-rewriting-the-market-research-playbook-and-what-marketing-leaders-must-do-about-them/): AI, bot fraud, shifting consumer behavior, and declining trust are forcing marketers to rethink how insights are gathered and used\.
- [ConExpo 2026: The Push Downstream, Smarter Safety, and the Dealer Channel Bottleneck](https://simon-myers.com/six-forces-rewriting-the-market-research-playbook-and-what-marketing-leaders-must-do-about-them-copy/): Heavy equipment brands revealed a major shift toward small contractors, AI\-powered safety, and dealer enablement as infrastructure and broadband spending reshape the industry\.
- [4 B2B Marketing Tactics Home \& Building Brands Should Test Today](https://simon-myers.com/4-b2b-marketing-tactics-home-building-brands-should-test-today/): A compilation of our favorite email, LinkedIn and AI tactics from Inbound 2025 and how home and building brands can bring them to life\.
- [Q2/25: 4 Can’t\-Miss Articles for Marketing Leaders](https://simon-myers.com/q2-25-4-cant-miss-articles-for-marketing-leaders/): Stay competitive in the home improvement space with strategies for 2025 growth\.

## work
- [ARCLIN FIREPOINT BUILDER](https://simon-myers.com/work/arclin-firepoint-builder/): Wildfire doesn’t care about all the sweat a craftsperson sinks into every elevated detail of a build\. But Firepoint does\.
- [GLOBAL TOOL COMPANY](https://simon-myers.com/work/global-tool-company/): Realigned and renamed a global tool portfolio to better meet the shopping process of its diverse target audiences\.
- [KICHLER PHYGITAL SHOWROOM](https://simon-myers.com/work/kichler-phygital-showroom/): See how Simon/Myers created a stunning phygital space to showcase the strength and versatility of Kichler lighting\.
- [LG ESS](https://simon-myers.com/work/charting-a-new-course-lg-esss-strategic-brand-realignment/): LG stands for Life’s Good\. LG Energy Storage Solutions realized they could make life good for their professional installers, too\. 
- [SKS REWARDS REACTIVATION](https://simon-myers.com/work/sks-rewards-reactivation/): At some point, droves of designers joined the SKS Rewards Program\. Then 80% of them went quiet\. This is how we got them active again\.

## Drill Downs
- [The Homeowner has become a CFO\.](https://simon-myers.com/drill_down/homeowners-are-looking-beyond-features-to-ask-what-will-this-do-for-my-household-budget-over-time/)
- [Housing’s a mess, Vision Pro’s a flex, and luxury’s going inland](https://simon-myers.com/drill_down/marchs-3-hot-topics-for-home-improvement-marketers-2/)
- [Today’s homeowners are rejecting cookie\-cutter\. Brands should too](https://simon-myers.com/drill_down/todays-homeowners-are-rejecting-cookie-cutter-brands-should-too/)
- [The renovation boom nobody saw coming \(and the red tape slowing it down\)](https://simon-myers.com/drill_down/the-renovation-boom-nobody-saw-coming-and-the-red-tape-slowing-it-down/)
- [Our fearless Hot\-Not Forecast for 2026](https://simon-myers.com/drill_down/in-this-drill-down-whats-hot-and-whats-definitely-not-in-2026/)

## testimonials
- [First American  Ali King](https://simon-myers.com/testimonials/first-american-ali-king/)
- [Delta Faucet Company Jeff Andress](https://simon-myers.com/testimonials/delta-faucet-company-jeff-andress/)
- [Delta Faucet Company Ali McKinney\-Feldman](https://simon-myers.com/testimonials/delta-faucet-company-ali-mckinney-feldman/)
- [Hammermill](https://simon-myers.com/testimonials/hammermill/)
- [Delta Faucet Company](https://simon-myers.com/testimonials/delta-faucet-company/)

## Optional
- [Sitemap index](https://simon-myers.com/sitemap_index.xml)