With Google’s plan to sunset third-party cookies, advertisers face a pivotal moment as they navigate a landscape that lacks traditional tracking methods.
In home-improvement stores, the ladder aisle can be chaos. This all-new packaging system helped Werner rise above the fray.
Research into The Home Depot shopper led to this omnichannel experience, where fixture selection becomes interactive.
This new, upscale spa water treatment brand was built from scratch, including research, naming, logo, persona, and packaging.
Phygital nirvana: Designers can pull together products, materials, and finishes, then generate a digital moodboard.
This stunning, built-from-scratch facility in Dallas combines tech-laden product immersion with in-person events and education.
Delta’s sprawling tradeshow experience is composed of dozens of these product stories, supported by “snackable” graphics and copy.
To increase showroom engagement with Brizo's Mystix™️ Steam Showers, SMX delivered a powerful app experience.
SMX starts every project, no matter how big or small, by gathering information that lays the groundwork for the creative strategy. This pre-design work gets deep into client goals, user needs, and brand purpose, so that ideation will be on point.
With the creative strategy set, SMX dives into ideation and preliminary concepts. Options abound, ideas run free, all in pursuit of riveting concepts realized through mood boards, 2D and/or 3D concept sketches, and rough drafts.
The most promising concepts edge toward reality as SMX collaborates closely with clients and other key stakeholders to develop, refine, and finalize the vision. Feedback leads to refinement, pencil turns to ink, potential rises to promise.
Nearly all the design efforts of SMX are “built” by a client’s chosen vendor. But SMX remains at the center of the process, packaging and delivering a Design Intent Package with detailed notes and providing ongoing input to ensure success.
Much of the work of SMX requires weeks or months to complete – particularly large-scale, immersive environments. Creative integrity must be upheld, and SMX is there, holding a client’s vendors to a final product that is true to the original vision.
With Google’s plan to sunset third-party cookies, advertisers face a pivotal moment as they navigate a landscape that lacks traditional tracking methods.
Stay competitive in the home improvement space with insights on channel diversification, video content, and flexible strategies for 2025 growth and lead generation.
Discover what’s next — from remodeling booms to sustainable solutions to online purchasing, and more.
Simon/Myers’ comprehensive report takes a deep dive into the top kitchen and bath trends of 2024 as seen at KBIS.
Learn all about the top smart home and internet of things trends coming out of the 2023 CEDIA EXPO in Denver, Colorado.
Simon/Myers’ comprehensive report takes a deep dive into the top kitchen and bath trends of 2023 as seen at KBIS.
