HELP US HELP THOSE EXPERIENCING HOMELESSNESS →
Two individuals are seated at a table in an office environment, both engaged in writing or reviewing documents. The person on the left wears a light blue shirt, and the person on the right wears a white blouse and glasses. Other office workers are visible in the background.A person in a blue shirt is reviewing documents at a desk, using a highlighter. Another person is taking notes. The setting appears to be a shared office space with others working in the background.
Blog
Get into our heads.

THE SLANT

A regular cadence of snappy observations about agency life, tech, and marketing.

FRESH READ

A large 3D sign featuring "IBS" in blue letters alongside "NAHB" stands prominently against a green-to-blue gradient backdrop. The hashtag "#IBS2025" graces the lower right corner, showcasing the industry's laser focus on sustainability at this vibrant outdoor event on a sunny day.

IBS 2025: Hardened Homes, Sustainability, and the Industry’s Laser Focus on Pros

An industry at a turning point.

by Lou Simon on March 24, 2025

RECENT POSTS

Illustration of a house with two attached sections, one white and one black, against a yellow background. A person stands on a ladder, hammering on the black section—an echo of modern home renovation trends. The ground is minimalistic, adorned with small grass patches.

Q1/25: 4 Can’t-Miss Articles for Marketing Leaders

by Brian Gee

Stay competitive in the home improvement space with strategies for 2025 growth.
A person wearing a hard hat and reflective vest stands at a glowing fork in the road, contemplating their CRM options. Orange buttons labeled "Start a Chat" and "Book a Demo" shine brightly in the night sky, symbolizing pivotal marketing choices.

4 CRM Best Practices for Marketing to Home Improvement Pros

by Lizzy Kuzmic

Discover key CRM tactics to connect with home improvement pros, from automation and personalization to event marketing and customer engagement.
A person in a green plaid shirt and blue pants stands with hands in pockets. The right pocket holds a knife, wrench, and a red object adorned with the Reddit icon. Behind them is the partially built structure of what could be a marketing expert's future office space.

5 Reasons Reddit is the Future of Pro Marketing

by David Glen

Explore the benefits of using Reddit to reach professional installers and boost your marketing efforts with community-based targeting.

THE DRILL DOWN

A fast, fun, monthly summary of home improvement news with our marketing POV.

FRESH READ

In this illustration, a towering figure in a suit with a red tie manipulates buildings like marionettes. Strings extend from the fingers to the structures, symbolizing control or influence. The backdrop features a cloudy, ominous sky, inviting viewers to drill down into the layers of power dynamics depicted.

In this Drill Down: With KBIS & IBS around the corner, we have so… many… questions

How will Trump's tariffs affect buyers, builders, and designers?

by The Drill Down Team on February 25, 2025

RECENT DRILL DOWNS

Get In Touch
Chicago
444 N. Wells St.,
Suite 204
Chicago, IL 60654
Wheaton
107 N. Hale St.,
Suite 200
Wheaton, IL 60187
Remote
Charlotte, NC
Los Angeles, CA
Colorado Springs, CO
Social
linkedin iconinstagram iconx iconfacebook icon
Subscribe
Drop your e-mail below to get news, updates & blog posts.
© 2024 Simon/Myers, LLC.