HELP US HELP THOSE EXPERIENCING HOMELESSNESS →
Two individuals are seated at a table in an office environment, both engaged in writing or reviewing documents. The person on the left wears a light blue shirt, and the person on the right wears a white blouse and glasses. Other office workers are visible in the background.A person in a blue shirt is reviewing documents at a desk, using a highlighter. Another person is taking notes. The setting appears to be a shared office space with others working in the background.
Blog
Get into our heads.

THE SLANT

A regular cadence of snappy observations about agency life, tech, and marketing.

FRESH READ

Illustration of a construction worker in a hard hat and safety vest pointing at a presentation board with graphs and charts on home renovation trends, set against a yellow background.

Q2/25: 4 Can’t-Miss Articles for Marketing Leaders

Stay competitive in the home improvement space with strategies for 2025 growth.

by The Drill Down Team on July 09, 2025

RECENT POSTS

A large 3D sign featuring "IBS" in blue letters alongside "NAHB" stands prominently against a green-to-blue gradient backdrop. The hashtag "#IBS2025" graces the lower right corner, showcasing the industry's laser focus on sustainability at this vibrant outdoor event on a sunny day.

IBS 2025: Hardened Homes, Sustainability, and the Industry’s Laser Focus on Pros

by Lou Simon

An industry at a turning point.
Illustration of a house with two attached sections, one white and one black, against a yellow background. A person stands on a ladder, hammering on the black section—an echo of modern home renovation trends. The ground is minimalistic, adorned with small grass patches.

Q1/25: 4 Can’t-Miss Articles for Marketing Leaders

by Brian Gee

Stay competitive in the home improvement space with strategies for 2025 growth.
A person wearing a hard hat and reflective vest stands at a glowing fork in the road, contemplating their CRM options. Orange buttons labeled "Start a Chat" and "Book a Demo" shine brightly in the night sky, symbolizing pivotal marketing choices.

4 CRM Best Practices for Marketing to Home Improvement Pros

by Lizzy Kuzmic

Discover key CRM tactics to connect with home improvement pros, from automation and personalization to event marketing and customer engagement.

THE DRILL DOWN

A fast, fun, monthly summary of home improvement news with our marketing POV.

FRESH READ

A funnel above a house collects various household objects, swirling in the market sky. The house, surrounded by trees and neighboring homes under a partly cloudy sky, creates a surreal, autumn setting.

If the market won’t move, let’s change the conversation

We consider a few tasty – and potentially profitable – alternatives to the sluggish conventional resell environment.

by The Drill Down Team on August 05, 2025

RECENT DRILL DOWNS

Get In Touch
Chicago
444 N. Wells St.,
Suite 204
Chicago, IL 60654
Wheaton
107 N. Hale St.,
Suite 200
Wheaton, IL 60187
Social
linkedin iconinstagram iconx iconfacebook icon
Subscribe
Drop your e-mail below to get news, updates & blog posts.
© 2025 Simon/Myers, LLC.