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THE SLANT

A regular cadence of snappy observations about agency life, tech, and marketing.

FRESH READ

A large 3D sign featuring "IBS" in blue letters alongside "NAHB" stands prominently against a green-to-blue gradient backdrop. The hashtag "#IBS2025" graces the lower right corner, showcasing the industry's laser focus on sustainability at this vibrant outdoor event on a sunny day.

IBS 2025: Hardened Homes, Sustainability, and the Industry’s Laser Focus on Pros

An industry at a turning point.

by Lou Simon on March 24, 2025

RECENT POSTS

Illustration of a house with two attached sections, one white and one black, against a yellow background. A person stands on a ladder, hammering on the black section—an echo of modern home renovation trends. The ground is minimalistic, adorned with small grass patches.

Q1/25: 4 Can’t-Miss Articles for Marketing Leaders

by Brian Gee

Stay competitive in the home improvement space with strategies for 2025 growth.

A person wearing a hard hat and reflective vest stands at a glowing fork in the road, contemplating their CRM options. Orange buttons labeled "Start a Chat" and "Book a Demo" shine brightly in the night sky, symbolizing pivotal marketing choices.

4 CRM Best Practices for Marketing to Home Improvement Pros

by Lizzy Kuzmic

Discover key CRM tactics to connect with home improvement pros, from automation and personalization to event marketing and customer engagement.

A person in a green plaid shirt and blue pants stands with hands in pockets. The right pocket holds a knife, wrench, and a red object adorned with the Reddit icon. Behind them is the partially built structure of what could be a marketing expert's future office space.

5 Reasons Reddit is the Future of Pro Marketing

by David Glen

Explore the benefits of using Reddit to reach professional installers and boost your marketing efforts with community-based targeting.

THE DRILL DOWN

A fast, fun, monthly summary of home improvement news with our marketing POV.

FRESH READ

A glass of water with ice cubes shaped like miniature houses inside and one melting house-shaped ice cube outside, symbolizing construction and resilience, casting reflections and shadows on a smooth surface.

Half-full or half-empty? The rising debate about housing’s future

The data tells one story, but human realities foreshadow quite another.

by The Drill Down Team on May 28, 2025

RECENT DRILL DOWNS

Two construction workers in safety vests unload a truck full of cash in front of a large, unfinished luxury house, with bills scattered on the ground and a wheelbarrow loaded with money nearby.

Tariff uncertainty hits construction, wildfire recovery and trend-making alike

by The Drill Down Team

The predictions aren’t pretty, but information is power. We bring you the latest.

A construction worker in a hard hat and orange safety vest stands on a building site holding a black 8-ball, with a thoughtful expression. As he observes the unfinished structure and equipment behind him, he seems to mentally drill down into the details of the project.

Housing’s a mess, Vision Pro’s a flex, and luxury’s going inland.

by The Drill Down Team

Luxury migration, immersive commerce, and the long road to housing recovery — here's how smart brands are staying ahead.

In this illustration, a towering figure in a suit with a red tie manipulates buildings like marionettes. Strings extend from the fingers to the structures, symbolizing control or influence. The backdrop features a cloudy, ominous sky, inviting viewers to drill down into the layers of power dynamics depicted.

With KBIS & IBS around the corner, we have so… many… questions

by The Drill Down Team

How will Trump's tariffs affect buyers, builders, and designers?

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