The Experiential Side of Simon/Myers

ABOUT

Welcome to SMX, the experiential side of Simon/Myers. SMX is built to guide brands into the physical world. Equipped with powerful tools and limitless imagination, SMX explores the tactile, the tangible, the immersive. Here, brands are far more than an identity – they are an experience.

Corporate Showrooms

It is in these unrestricted spaces where the spotlight shines brightest. SMX is built to turn the corporate showroom into an unforgettable stage, giving a brand its biggest moment.

Retail Experiences

As online shopping rises, so does the pressure on in-person retail. Brand encounters in the store are less frequent and more precious. SMX infuses these moments with value and transformation.

Event Experiences

When brands are shared at tradeshows, corporate events, sales meetings, or pop-ups, SMX is there, crafting encounters that stick with attendees long after the event has passed.

Product Packaging

Consumer expectations for packaging have evolved tremendously in the past decade. Simplicity and clarity rule the shelf, and SMX responds with modern, arresting solutions.

Merchandising and Displays

Wherever brands are displayed, clutter and confusion is the enemy. The SMX team has faced this challenge countless times, creating alluring outcomes that steer the experience toward conversion.

Extended Reality

Experiences are no longer limited to the practical. Today, SMX is creating tactile moments in the virtual realm. And while the experience may be built of code, the persuasion is 100% real.

WORK

The most effective creative work weaves together rational messaging and emotional triggers. Brand experiences are no different. This is the work of SMX. Up close, personal, and impossible to ignore.

Werner Ladder

In home-improvement stores, the ladder aisle can be chaos. This all-new packaging system helped Werner rise above the fray.

Kichler Lighting at The Home Depot

Research into The Home Depot shopper led to this omnichannel experience, where fixture selection becomes interactive.

Solenis Water

This new, upscale spa water treatment brand was built from scratch, including research, naming, logo, persona, and packaging.

DFC Design Resource Center

Phygital nirvana: Designers can pull together products, materials, and finishes, then generate a digital moodboard.

Kichler Experience Center

This stunning, built-from-scratch facility in Dallas combines tech-laden product immersion with in-person events and education.

DELTA FAUCET TRADESHOW EXHIBIT

Delta’s sprawling tradeshow experience is composed of dozens of these product stories, supported by “snackable” graphics and copy.

Mystix™️ Steam Showers by Brizo

To increase showroom engagement with Brizo's Mystix™️ Steam Showers, SMX delivered a powerful app experience.

WERNER LADDER
In home-improvement stores, the ladder aisle can be chaos. This all-new packaging system helped Werner rise above the fray.
KICHLER LIGHTING AT THE HOME DEPOT
Research into The Home Depot shopper led to this omnichannel experience, where fixture selection becomes interactive.
SOLENIS WATER
This new, upscale spa water treatment brand was built from scratch, including research, naming, logo, persona, and packaging.
DFC DESIGN RESOURCE CENTER
Phygital nirvana: Designers can pull together products, materials, and finishes, then generate a digital moodboard.
KICHLER EXPERIENCE CENTER
This stunning, built-from-scratch facility in Dallas combines tech-laden product immersion with in-person events, education and training.
DELTA FAUCET TRADESHOW EXHIBIT
Delta’s sprawling tradeshow experience is composed of dozens of these product stories, supported by “snackable” graphics and copy.
Mystix™️ Steam Showers by Brizo
To increase showroom engagement with Brizo's Mystix™️ Steam Showers, SMX delivered a powerful app experience.

EXPERIENTIAL LEADERSHIP TEAM

Kathleen Carron

Creative Director, Experiential Design
Passionate about interior design, Kathleen weaves artistry and strategy to craft unforgettable customer experiences for home improvement brands. Approachable and down-to-earth, she’s your ideal collaborator for brand elevation.

Paul Kovacs

Associate Creative Director, Experiential Design
Paul's skillset in Experiential Design runs wide, from research and brainstorming to prototyping and activation. His interests lie in technology, fashion marketing trends, and digital activations at retail, including augmented reality and AI.

Kaity Burns

Creative Director, Information Design
Kaity has a gift for generating immersive experiences in both the physical and digital realms. Using human-centered design, she focuses on making her design systems intuitive and accessible – the ideal answer to a brand’s most complex challenges.

DESIGN PROCESS

Although SMX generates a vast range of experiences, the path to output is consistent: Collect the best intel possible, ideate from safe to crazy, then form the clay into an unexpected, impact-generating creative product.

Strategic Groundwork

SMX starts every project, no matter how big or small, by gathering information that lays the groundwork for the creative strategy. This pre-design work gets deep into client goals, user needs, and brand purpose, so that ideation will be on point.

Concept Ideation

With the creative strategy set, SMX dives into ideation and preliminary concepts. Options abound, ideas run free, all in pursuit of riveting concepts realized through mood boards, 2D and/or 3D concept sketches, and rough drafts.

Design Development

The most promising concepts edge toward reality as SMX collaborates closely with clients and other key stakeholders to develop, refine, and finalize the vision. Feedback leads to refinement, pencil turns to ink, potential rises to promise.

Design Intent

Nearly all the design efforts of SMX are “built” by a client’s chosen vendor. But SMX remains at the center of the process, packaging and delivering a Design Intent Package with detailed notes and providing ongoing input to ensure success.

Maintain Design Integrity

Much of the work of SMX requires weeks or months to complete – particularly large-scale, immersive environments. Creative integrity must be upheld, and SMX is there, holding a client’s vendors to a final product that is true to the original vision.

Strategic Groundwork

SMX starts every project, no matter how big or small, by gathering information that lays the groundwork for the creative strategy. This pre-design work gets deep into client goals, user needs, and brand purpose, so that ideation will be on point.

Concept Ideation

With the creative strategy set, SMX dives into ideation and preliminary concepts. Options abound, ideas run free, all in pursuit of riveting concepts realized through mood boards, 2D and/or 3D concept sketches, and rough drafts.

Design Development

The most promising concepts edge toward reality as SMX collaborates closely with clients and other key stakeholders to develop, refine, and finalize the vision. Feedback leads to refinement, pencil turns to ink, potential rises to promise.

Design Intent

Nearly all the design efforts of SMX are “built” by a client’s chosen vendor. But SMX remains at the center of the process, packaging and delivering a Design Intent Package with detailed notes and providing ongoing input to ensure success.

Maintain Design Integrity

Much of the work of SMX requires weeks or months to complete – particularly large-scale, immersive environments. Creative integrity must be upheld, and SMX is there, holding a client’s vendors to a final product that is true to the original vision.

INTEL

The SMX team was popular in grade school because they love to share. Keep up with SMX in person, online, or via a steady cadence of content deliverables. In fact, you can sample that content below.
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KBIS - Luxury Reimagined

by Brian Gee and Kathleen Carron
Unveiling the Future Expectations of Opulence in Kitchen and Bath Design
REGISTER NOW
And That’s the Way the Cookie Crumbles

With Google’s plan to sunset third-party cookies, advertisers face a pivotal moment as they navigate a landscape that lacks traditional tracking methods.

Inside the Homebuilding Boom

With high demand, higher prices, and a renewed sustainability focus, COVID-era housing market challenges become opportunities for construction marketers.

Corporate Giving: Beyond the Balance Sheet

Agency Principal Lou Simon delves into the societal and philanthropic obligations of businesses that go beyond profit.

REPORTS

2023 CEDIA Report Download

Learn all about the top smart home and internet of things trends coming out of the 2023 CEDIA EXPO in Denver, Colorado.

2023 NeoCon Report Download

The S/M trend report of NeoCon 2023 captures our three standout themes: A Celebration of Art, The Comforts of Home, and Earth Mindfulness.

2023 KBIS Report Download

Simon/Myers’ comprehensive report takes a deep dive into the top kitchen and bath trends of 2023 as seen at KBIS.

WAIT, THERE’S MORE. MUCH MORE.
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