Resilience, durability, and sustainability stole the show this year.
SMX starts every project, no matter how big or small, by gathering information that lays the groundwork for the creative strategy. This pre-design work gets deep into client goals, user needs, and brand purpose, so that ideation will be on point.
With the creative strategy set, SMX dives into ideation and preliminary concepts. Options abound, ideas run free, all in pursuit of riveting concepts realized through mood boards, 2D and/or 3D concept sketches, and rough drafts.
The most promising concepts edge toward reality as SMX collaborates closely with clients and other key stakeholders to develop, refine, and finalize the vision. Feedback leads to refinement, pencil turns to ink, potential rises to promise.
Nearly all the design efforts of SMX are “built” by a client’s chosen vendor. But SMX remains at the center of the process, packaging and delivering a Design Intent Package with detailed notes and providing ongoing input to ensure success.
Much of the work of SMX requires weeks or months to complete – particularly large-scale, immersive environments. Creative integrity must be upheld, and SMX is there, holding a client’s vendors to a final product that is true to the original vision.
Resilience, durability, and sustainability stole the show this year.
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