Branding

The engine that drives it all.

Our consultative guidance of the branding and marketing process is a marriage of in-house research – both quantitative and qualitative – and savvy strategy, all seen through a digital-centric lens.

BRAND STRATEGY

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Positioning and brand house

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Creative brief development

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Industry audits and research

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Long-range planning

Qualitative Research

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Semi-structured interviews

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Live journals

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Focus groups

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Shop-alongs

Quantitative Research

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Path to purchase/customer journey

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Concept and claims testing

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Brand health tracking

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Copy testing

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Pricing research (e.g. Gabor-Granger Analysis)

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Advanced analytics (e.g. MaxDiff, Regression analysis)

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Segmentation and market sizing

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Awareness and usage (A&U)

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Instant/agile insights

Marketing Strategy

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Digital insights behavior

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Channel marketing

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Sales support strategy

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Integrated communications strategy

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KPI and performance measurement

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