CONSULTING

The engine that drives it all.

Our consultative guidance of the branding and marketing process is a marriage of in-house research – both quantitative and qualitative – and savvy strategy, all seen through a digital-centric lens.

BRAND STRATEGY

Positioning and brand house
Creative brief development
Industry audits and research
Long-range planning

Marketing Strategy

Digital insights behavior
Channel marketing
Sales support strategy
Integrated communications strategy
KPI and performance measurement

Qualitative Research

Semi-structured interviews
Live journals 
Focus groups
Shop-alongs

Quantitative Research

Path to purchase/customer journey
Concept and claims testing
Brand health tracking
Copy testing
Pricing research (e.g. Gabor-Granger Analysis)
Advanced analytics (e.g. MaxDiff, Regression analysis)
Segmentation and market sizing
Awareness and usage (A&U)
Instant/agile insights
Chicago
444 N. Wells St.,
Suite 204
Chicago, IL 60654
Wheaton
107 N. Hale St.,
Suite 200
Wheaton, IL 60187
Remote
Charlotte, NC
Los Angeles, CA
Colorado Springs, CO
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© 2024 Simon/Myers, LLC.