HELP US HELP THOSE EXPERIENCING HOMELESSNESS →
Two women sit in chairs facing each other, both smiling and holding laptops on their laps. They are in an office with large windows and a potted plant on the table between them. The atmosphere appears relaxed and friendly.Two people sit on chairs indoors, each with a laptop. They're smiling and appear to be having a conversation. A small potted plant and a cup are on the table between them. Window blinds partially cover natural light from outside.
About
An agency overview with something to say.

Welcome to the humble abode of home improvement and building marketers.

We’re marketing specialists knee-deep in a category most only dip their toe in.
A person at a desk uses a smartphone while holding a pen. There is a laptop, documents, a hammer, and nails on the desk, blending work and DIY tools in a bright, home office setting.
A slanted grid of evenly spaced diagonal lines, arranged in rows and columns, appearing to recede into the distance from left to right on a white background.

How we build in this space

An illustrated yellow and black magnifying glass lies on a white background, casting a dotted shadow below it.
Yearn to learn.
Marketing expertise is table stakes. We dig in with both hands, all hands on deck, breathlessly searching for the necessary nuance to lift brands.
Two speech bubbles, one large and one small, both outlined in black and yellow with three dots inside, appear above a dotted shadow, symbolizing communication or conversation.
Tell ego to GTFO.
Every opinion has the opportunity to make the work better. We don’t build by committee, but we do collect and consider a collage of thoughts along the way.
Two abstract human figures, one smaller and white, one larger and yellow, both outlined in black with dotted shadows beneath them, on a white background.
Growth from within.
To grow our clients, we must grow our people. Every employee has a clear path forward, never to wonder what’s next, always wondering how we can improve.

Meet the names on the door

Louis Simon

Principal

As a student of the customer journey, Lou works every day to position the agency a step ahead of the rapid evolution in digital and physical experiences. Lou is the founder of S/M’s predecessor agency and has led our charge since 2007.

Jim Myers

Chief Creative Officer

Jim joined forces with Lou in 2014, triggering our transformation to a data-driven, digital-first shop that charts and executes powerhouse customer journeys. Jim’s passion for disruptive, highly effective work sets the bar for all S/M creative.

OUR PEOPLE

BROOKE APPLEWHITE

Senior Graphic Designer

KAITY BURNS

Director, Creative Services

KATHLEEN CARRON

Creative Director, Experiential Design

BRIAN GEE

Head of Strategy

DAVID GLEN

Sr. Digital Media Strategist

DAVID HOOD

Copywriter, Social

CHRIS JARDIEU

Creative Director & Lead Creative Strategist

STEPHEN JOHNSON

UX & Multimedia Designer

PAUL KOVACS

Associate Creative Director, Creative Services

LIZZY KUZMIC

Director, Digital Marketing

FELIPE OROPEZA

Industrial Designer

BRYAN PANEK

Senior Project Manager

HALEY RECKLING

Account Director

ELISABETH ROURKE

Accountant

KATE SCHMECK

Project Manager

NIKOLAOS VASSOS

Web Developer

Serving more than ads

These causes are near and dear to our hearts, and it’s where we lend a few hands.
Habitat for Humanity logo featuring three stylized human figures under a roof, next to the words “Habitat for Humanity” in bold and regular fonts.DuPagePads logo featuring a stylized letter "D" above the text "DuPagePads" in a modern, white font on a black background.Logo for DuPage Foundation with the text: "DuPage Foundation DF. Doing a world of good in our own backyard." The design features bold, modern lettering on a transparent background.Logo of St. Jude Children’s Research Hospital featuring the silhouette of a child above the hospital name and the tagline “Finding cures. Saving children.”.The Susan G. Komen logo in white, featuring stylized text and a ribbon design resembling a running figure, representing the breast cancer awareness organization.Logo with a winged running shoe, halo, and stars above. Below, text reads: "Jack H. Marston II Melanoma Fund.

HOW WE IMPROVE

We are committed to diversification. Jopwell is our guide. As a leader in diversity and inclusion in the workforce, Jopwell represents and advances careers for Black, Latinx, and Native American students and professionals.

Chicago
444 N. Wells St.,
Suite 204
Chicago, IL 60654
Wheaton
107 N. Hale St.,
Suite 200
Wheaton, IL 60187
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© 2025 Simon/Myers, LLC.