Power is in the Hands of the Shopper

With the seemingly unstoppable progress of artificial intelligence — and its ever-increasing ease-of-use, accessibility, and creative brilliance — it’s clear the design world is never going to look the same....

At the end of 2022, social platforms released their much-anticipated trend predictions for 2023. We look forward to digging through them to find nuggets of inspiration for our clients, but...

Smart home devices continue to gain in popularity. Per MediaPost, 69% of homes in the US have at least one device, while 12% have several. This raises the question: what...

These days, the smart home looks a bit like the Wild West. Pioneering device brands both large and small are out there making their stake, and the sheriff in town...

After years of experience in market research firms of all sizes, a gig at S/M brings new challenges across workflows, platforms, and capabilities — and fresh opportunities, too.

The latest digital transformation? VR and AR, of course. But if you work in the digital experience arena long enough, you’ll see the next big thing. And the next. And...

Generation Z? Safe to say they’re more than just junior Millennials. This generation has a whole new set of expectations, attitudes, and subtleties different from any other. Here’s what marketers...

The speed and scale of workplace changes over the last two years have been truly astonishing. In the midst of these pandemic-era adjustments, what elements of the hybrid work model...

No stage of the consumer’s journey is the same. And at S/M, we understand that. It’s why we curate content unique to each brand, platform, and step — ensuring the...

Over the past two years, being physically distant from each other has required changes in the way we communicate and stay connected. While this has been a challenge, it has...

There are few topics as hot as content marketing in the digital marketing world right now, and for good reason—great content sells. But it can also be a trap. Too...

Companies continue to invest in digital experiences. Whether it’s an evolution or transformation, they seek to deepen their relationships with customers with each release or new feature. However, customers are...

Brand voice is the element that is woven through all aspects of a brand. It speaks for the brand’s persona, humanizes the brand’s communications, empowers the brand’s consumer appeal. So...

I’ve met with a lot of people in transition over the last year. Most by personal choice, some by circumstance. Regardless of how they got there, the economic growth over...

Retail is currently having a “make it or break it” moment due to the integration of technology in our everyday life. The digital world is shifting consumer behavior and expanding...