Q2/25: 4 Can’t-Miss Articles for Marketing Leaders

An industry at a turning point.

Stay competitive in the home improvement space with strategies for 2025 growth.

Discover key CRM tactics to connect with home improvement pros, from automation and personalization to event marketing and customer engagement.

Explore the benefits of using Reddit to reach professional installers and boost your marketing efforts with community-based targeting.

With Google’s plan to sunset third-party cookies, advertisers face a pivotal moment as they navigate a landscape that lacks traditional tracking methods.

Stay competitive in the home improvement space with insights on channel diversification, video content, and flexible strategies for 2025 growth and lead generation.

Discover what’s next — from remodeling booms to sustainable solutions to online purchasing, and more.

Get expert tips for adjusting your marketing strategy and managing budgets during the 2024 US election cycle.

Stephen Johnson explores the realm of accessibility in design, covering attempts to meet the diverse needs of society in every swipe and step.

Resilience, durability, and sustainability stole the show this year.

With Google’s plan to sunset third-party cookies, advertisers face a pivotal moment as they navigate a landscape that lacks traditional tracking methods.

With high demand, higher prices, and a renewed sustainability focus, COVID-era housing market challenges become opportunities for construction marketers.

Agency Principal Lou Simon delves into the societal and philanthropic obligations of businesses that go beyond profit.

Retail Media Networks are in the midst of a retail-aissance, but will it last?

If you work on a home improvement brand, marketing your sustainability claims is smart – as long as you don’t slip into greenwashing.

Using a real-world logo design example, Simon/Myers Group Creative Director Lawson Soward takes some of the anxiety out of AI.

Navigating the expansive realm of digital marketing presents unique challenges for home improvement brands. We explore tailoring strategies for diverse audiences, optimal advertising timing, retail partnerships, and influencer marketing to...

The Retail Innovation Conference & Expo 2023 is a premier event in the retail industry, focusing on the latest advancements and strategies for driving innovation. It gathers industry leaders, showcasing...

Learn about the common challenges Home Improvement brands face when reaching out to the pro audience, and discover effective ways to overcome them.

Still using consumer marketing to reach professional installer audiences? Think twice! We’ll explore why, and more, in this knowledge-packed article.

The research carnival came to town, and we were first in line. After all, the tools of research and data collection are evolving fast. You can’t get left behind.

I came up through the design side of shopper marketing. As a creative at heart, I relish attacking a brand's problem in a physical space. Today, I get to do...

With the seemingly unstoppable progress of artificial intelligence — and its ever-increasing ease-of-use, accessibility, and creative brilliance — it’s clear the design world is never going to look the same....

At the end of 2022, social platforms released their much-anticipated trend predictions for 2023. We look forward to digging through them to find nuggets of inspiration for our clients, but...

Smart home devices continue to gain in popularity. Per MediaPost, 69% of homes in the US have at least one device, while 12% have several. This raises the question: what...

These days, the smart home looks a bit like the Wild West. Pioneering device brands both large and small are out there making their stake, and the sheriff in town...

After years of experience in market research firms of all sizes, a gig at S/M brings new challenges across workflows, platforms, and capabilities — and fresh opportunities, too.

The latest digital transformation? VR and AR, of course. But if you work in the digital experience arena long enough, you’ll see the next big thing. And the next. And...

Generation Z? Safe to say they’re more than just junior Millennials. This generation has a whole new set of expectations, attitudes, and subtleties different from any other. Here’s what marketers...

The speed and scale of workplace changes over the last two years have been truly astonishing. In the midst of these pandemic-era adjustments, what elements of the hybrid work model...

No stage of the consumer’s journey is the same. And at S/M, we understand that. It’s why we curate content unique to each brand, platform, and step — ensuring the...

Over the past two years, being physically distant from each other has required changes in the way we communicate and stay connected. While this has been a challenge, it has...

There are few topics as hot as content marketing in the digital marketing world right now, and for good reason—great content sells. But it can also be a trap. Too...

Companies continue to invest in digital experiences. Whether it’s an evolution or transformation, they seek to deepen their relationships with customers with each release or new feature. However, customers are...

Brand voice is the element that is woven through all aspects of a brand. It speaks for the brand’s persona, humanizes the brand’s communications, empowers the brand’s consumer appeal. So...

I’ve met with a lot of people in transition over the last year. Most by personal choice, some by circumstance. Regardless of how they got there, the economic growth over...

Retail is currently having a “make it or break it” moment due to the integration of technology in our everyday life. The digital world is shifting consumer behavior and expanding...