I came up through the design side of shopper marketing. As a creative at heart, I relish attacking a brand's problem in a physical space. Today, I get to do that at arm’s length as our team at S/M does all the heavy lifting — and honestly, better than I ever did. But what has me really excited these days are the new possibilities and tools of retail digital marketing. To understand how to best approach this new land of possibilities, let's look at how the customer experience with digital at retail has evolved.
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