CONSULTING

The engine that drives it all.

Our consultative guidance of the branding and marketing process is a marriage of in-house research – both quantitative and qualitative – and savvy strategy, all seen through a digital-centric lens.

BRAND STRATEGY

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Positioning and brand house
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Creative brief development
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Industry audits and research
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Long-range planning

Marketing Strategy

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Digital insights behavior
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Channel marketing
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Sales support strategy
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Integrated communications strategy
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KPI and performance measurement

Qualitative Research

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Semi-structured interviews
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Live journals 
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Focus groups
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Shop-alongs

Quantitative Research

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Path to purchase/customer journey
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Concept and claims testing
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Brand health tracking
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Copy testing
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Pricing research (e.g. Gabor-Granger Analysis)
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Advanced analytics (e.g. MaxDiff, Regression analysis)
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Segmentation and market sizing
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Awareness and usage (A&U)
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Instant/agile insights
Get In Touch
Chicago
444 N. Wells St.,
Suite 204
Chicago, IL 60654
Wheaton
107 N. Hale St.,
Suite 200
Wheaton, IL 60187
Remote
Charlotte, NC
Los Angeles, CA
Colorado Springs, CO
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© 2024 Simon/Myers, LLC.