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September’s 3 hot topics for home-improvement brands

This month: the latest luxe living, a rental revival, and perks for pets.
by The Drill Down Team on October 01, 2024

In today’s modern world, architecture has reached new levels of innovation, bringing forth a new generation of cutting-edge designs that have taken luxury living to even more opulent heights.

While impeccable design and show-stopping aesthetics still play a starring role in high-end property design, in 2024, we’re seeing a greater emphasis placed on technology that aims to enhance modern living, and on more sustainable choices across materials and their application, as well as generally improving the health and wellness of residents. More here: (Source)

The S/M Take: 

Forget outdated notions of luxury. This year is about smart design that enhances wellness and lives well beyond aesthetics. The big opportunity? Show how your product adds substance, not just surface. The luxury buyer of 2024 isn’t impressed by showpieces alone — they want products that do more.

A digital game screen titled "Renters' Upgrades" showcasing various home improvement options, such as new cabinet hardware, painting the bathroom, new light fixture, and open shelving at 32%. Some options are unlocked, while others like faucet upgrades are locked at 0%.


5 ways Millennials and Gen Z are making long-term rentals feel more like home

For many Millennials and Gen Zers, the dream of homeownership has become increasingly elusive — rising property prices and economic uncertainty are making it a challenge to settle down in a permanent residence. As a result, younger generations are electing to rent for longer periods — and according to Zillow, they're making the best of their living situations.

A recent report from the real estate platform, in collaboration with Thumbtack, found renters are choosing to make affordable, nonpermanent upgrades that allow them to personalize their spaces and add value for their landlords. What's even more compelling, though, is that these projects typically cost less than $1,000, based on national average cost estimates from Thumbtack. More here: (Source)

The S/M Take: 

Renting’s no longer a pit stop on the way to a mortgage. It’s the main event, and it’s best to roll with it. Gen Z and Millennials are crafting Instagram-worthy pads that scream “home,” even if their address changes as quickly as a TikTok trend. Want in? Give them smart, moveable options that work now. No pressure — just stay relevant, and they’ll keep you on their radar.

A regal corgi is lounging on an ornate armchair. The dog is adorned with a sparkling tiara and red sunglasses, and is draped in a luxurious orange fur coat. The background features large windows with a view of trees and a cloudy sky.


We’re so ready to move into these mini pet rooms

There was a time when a pet-friendly home meant stain-resistant floors and non-toxic cleaning supplies. Now, it could be used to describe a new phenomenon in interior design: Pet rooms. Videos and images of these miniature rooms started popping up on my For You page a few months ago, and every day since then I’m grateful that the TikTok algorithm knows me better than I know myself. These days, pet rooms are becoming more and more popular for people who are looking for both a creative outlet and a truly useful space. More here: (Source)

The S/M Take: 

Let’s call it what it is: turning Fluffy into a real estate mogul is both absurd and awesome. But with TikTok drooling over custom pet spaces, the silly is turning serious. The brands that jump into this quirky, canine-captivating trend could fetch loyal followers. Personalization is the treat here, so don’t miss out.

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