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LG ESS
AZEK TIMBERTECH
BRIZO VR
HAMMERMILL
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TEKNOR APEX
SOLENIS
HAMMERMILL
BRIZO
KICHLER
WERNER LADDER
DELTA FAUCET
Navigating the Political Advertising Takeover.
Accessibility in the Physical and Digital Worlds.
IBS 2024: The latest trends impacting the building industry.
Work
Services
Blog
About
Contact
Work
Services
Blog
About
Contact
Work
LG ESS
AZEK TIMBERTECH
BRIZO VR
HAMMERMILL
DFC PRO INSTALLER
TEKNOR APEX
SOLENIS
HAMMERMILL
BRIZO
KICHLER
WERNER LADDER
DELTA FAUCET
Navigating the Political Advertising Takeover
Accessibility in the Physical and Digital Worlds
IBS 2024: The latest trends impacting the building industry
CONSULTING
The engine that drives it all.
Our consultative guidance of the branding and marketing process is a marriage of in-house research – both quantitative and qualitative – and savvy strategy, all seen through a digital-centric lens.
BRAND STRATEGY
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Positioning and brand house
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Creative brief development
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Industry audits and research
•
Long-range planning
Marketing Strategy
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Digital insights behavior
•
Channel marketing
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Sales support strategy
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Integrated communications strategy
•
KPI and performance measurement
Qualitative Research
•
Semi-structured interviews
•
Live journals
•
Focus groups
•
Shop-alongs
Quantitative Research
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Path to purchase/customer journey
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Concept and claims testing
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Brand health tracking
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Copy testing
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Pricing research (e.g. Gabor-Granger Analysis)
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Advanced analytics (e.g. MaxDiff, Regression analysis)
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Segmentation and market sizing
•
Awareness and usage (A&U)
•
Instant/agile insights
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Questions? Thoughts?
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Get In Touch
Chicago
444 N. Wells St.,
Suite 204
Chicago, IL 60654
Wheaton
107 N. Hale St.,
Suite 200
Wheaton, IL 60187
Remote
Charlotte, NC
Los Angeles, CA
Colorado Springs, CO
Contact
630-545-0355
hello@simon-myers.com
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