HELP US HELP THOSE EXPERIENCING HOMELESSNESS →
A whimsical house standing on its corner, appearing to balance on a twisted bent pole anchored to the ground. It's surrounded by neatly landscaped lawns and flanked by other traditional houses under a sunny sky.An illustration of a house tilted at an angle, with its foundation lifted from the ground. A tree stump and severed power lines are visible nearby. The sky is clear, and neighboring houses are seen in the background surrounded by trees.
The Drill Down
Home Improvement news, improved.
Welcome to The Drill Down, a fast, fun, monthly summary of home improvement news with our marketing POV. 
SUBSCRIBE BELOW

FRESH READ

In this illustration, a towering figure in a suit with a red tie manipulates buildings like marionettes. Strings extend from the fingers to the structures, symbolizing control or influence. The backdrop features a cloudy, ominous sky, inviting viewers to drill down into the layers of power dynamics depicted.

In this Drill Down: With KBIS & IBS around the corner, we have so… many… questions

How will Trump's tariffs affect buyers, builders, and designers?

by The Drill Down Team on February 25, 2025

RECENT DRILL DOWNS

Illustration of a hand holding a smartphone with the TikTok logo, seemingly disintegrating into small fragments as if it's hot from overuse. A window reveals trees and clear skies in the background, casting a warm, natural light reminiscent of 2025's digital evolution.

In this Drill Down: What’s hot and what’s definitely not in 2025

by The Drill Down Team

The kingmaker of social trends can’t stop won’t stop… unless the government pulls the plug
A seesaw on uneven ground: on one side, a large man sits alone, outweighing the opposite side where five smaller workers in hard hats stand together, illustrating disparity in labor contribution or economic imbalance akin to the gap between a big house and a small house.

In this Drill Down: Big house/small house, fearless forecasts, and full-blown trainwrecks

by The Drill Down Team

Megamansions and micros – the duality of America’s housing, told in two cities.
A man in a suit with a red tie stands in front of a large white building, his tool belt—complete with tools and home energy storage solutions—symbolizing a blend of business and manual labor. The sky is clear with a few clouds.

In this Drill Down: Will Trump drive the cost of new homes down… or up?

by The Drill Down Team

A change in the White House could mean big changes for those who build America’s houses.
A house with two chimneys, one featuring a plus sign and the other a minus, symbolizes energy storage. Lightning strikes the cloudy sky while windows glow with electricity. Bushes surround the walkway, illuminated by bright light, hinting at innovative home energy storage solutions.

In this Drill Down: Home energy storage is having its moment

by The Drill Down Team

What does the rise of rooftop solar and home energy storage mean for your brand?
A person is gazing at framed pictures displayed on a gallery wall, holding a glass of champagne. The images depict serene outdoor scenes, including a pool and a small wooden cabin surrounded by lush greenery. The individual has curly hair and is wearing a striped outfit.

September’s 3 hot topics for home-improvement brands

by The Drill Down Team

This month: the latest luxe living, a rental revival, and perks for pets.
Illustration of a woman standing in front of a well-kept, single-story house. She looks toward an elderly person sitting on a chair in the open doorway. The house, perhaps recently benefiting from some home improvement, boasts large windows, light-colored bricks with a tiled roof, and a neatly maintained garden.

August’s 3 hot topics for home-improvement brands

by The Drill Down Team

Amazing aging alerts, malicious mortgage myths, and seriously sublime Superhomes.

GET THE DRILL DOWN IN YOUR INBOX

The Drill Down is a fast, fun, monthly summary of home improvement news with our marketing POV.

HOW WE IMPROVE

We are committed to diversification. Jopwell is our guide. As a leader in diversity and inclusion in the workforce, Jopwell represents and advances careers for Black, Latinx, and Native American students and professionals.

Get In Touch
Chicago
444 N. Wells St.,
Suite 204
Chicago, IL 60654
Wheaton
107 N. Hale St.,
Suite 200
Wheaton, IL 60187
Remote
Charlotte, NC
Los Angeles, CA
Colorado Springs, CO
Social
linkedin iconinstagram iconx iconfacebook icon
Subscribe
Drop your e-mail below to get news, updates & blog posts.
© 2024 Simon/Myers, LLC.