A whimsical house standing on its corner, appearing to balance on a twisted bent pole anchored to the ground. It's surrounded by neatly landscaped lawns and flanked by other traditional houses under a sunny sky.

An illustration of a house tilted at an angle, with its foundation lifted from the ground. A tree stump and severed power lines are visible nearby. The sky is clear, and neighboring houses are seen in the background surrounded by trees.

The Drill Down

Home Improvement news, improved.

Welcome to The Drill Down, a fast, fun, monthly summary of home improvement news with our marketing POV.

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FRESH READ

Two construction workers in safety vests unload a truck full of cash in front of a large, unfinished luxury house, with bills scattered on the ground and a wheelbarrow loaded with money nearby.

Tariff uncertainty hits construction, wildfire recovery and trend-making alike

The predictions aren’t pretty, but information is power. We bring you the latest.

by The Drill Down Team on April 29, 2025

RECENT DRILL DOWNS

A construction worker in a hard hat and orange safety vest stands on a building site holding a black 8-ball, with a thoughtful expression. As he observes the unfinished structure and equipment behind him, he seems to mentally drill down into the details of the project.

Housing’s a mess, Vision Pro’s a flex, and luxury’s going inland.

by The Drill Down Team

Luxury migration, immersive commerce, and the long road to housing recovery — here's how smart brands are staying ahead.

In this illustration, a towering figure in a suit with a red tie manipulates buildings like marionettes. Strings extend from the fingers to the structures, symbolizing control or influence. The backdrop features a cloudy, ominous sky, inviting viewers to drill down into the layers of power dynamics depicted.

In this Drill Down: With KBIS & IBS around the corner, we have so… many… questions

by The Drill Down Team

How will Trump's tariffs affect buyers, builders, and designers?

In this Drill Down: What’s hot and what’s definitely not in 2025

by The Drill Down Team

The kingmaker of social trends can’t stop won’t stop… unless the government pulls the plug

A seesaw on uneven ground: on one side, a large man sits alone, outweighing the opposite side where five smaller workers in hard hats stand together, illustrating disparity in labor contribution or economic imbalance akin to the gap between a big house and a small house.

In this Drill Down: Big house/small house, fearless forecasts, and full-blown trainwrecks

by The Drill Down Team

Megamansions and micros – the duality of America’s housing, told in two cities.

A man in a suit with a red tie stands in front of a large white building, his tool belt—complete with tools and home energy storage solutions—symbolizing a blend of business and manual labor. The sky is clear with a few clouds.

In this Drill Down: Will Trump drive the cost of new homes down… or up?

by The Drill Down Team

A change in the White House could mean big changes for those who build America’s houses.

A house with two chimneys, one featuring a plus sign and the other a minus, symbolizes energy storage. Lightning strikes the cloudy sky while windows glow with electricity. Bushes surround the walkway, illuminated by bright light, hinting at innovative home energy storage solutions.

In this Drill Down: Home energy storage is having its moment

by The Drill Down Team

What does the rise of rooftop solar and home energy storage mean for your brand?

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The Drill Down is a fast, fun, monthly summary of home improvement news with our marketing POV.

HOW WE IMPROVE

We are committed to diversification. Jopwell is our guide. As a leader in diversity and inclusion in the workforce, Jopwell represents and advances careers for Black, Latinx, and Native American students and professionals.

FRESH READ

Tariff uncertainty hits construction, wildfire recovery and trend-making alike

RECENT DRILL DOWNS

Housing’s a mess, Vision Pro’s a flex, and luxury’s going inland.

In this Drill Down: With KBIS & IBS around the corner, we have so… many… questions

In this Drill Down: What’s hot and what’s definitely not in 2025

In this Drill Down: Big house/small house, fearless forecasts, and full-blown trainwrecks

In this Drill Down: Will Trump drive the cost of new homes down… or up?

In this Drill Down: Home energy storage is having its moment

HOW WE IMPROVE

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