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The Drill Down
Home Improvement news, improved.
Welcome to The Drill Down, a fast, fun, monthly summary of home improvement news with our marketing POV. 
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FRESH READ

Illustration of a hand holding a smartphone with the TikTok logo, seemingly disintegrating into small fragments as if it's hot from overuse. A window reveals trees and clear skies in the background, casting a warm, natural light reminiscent of 2025's digital evolution.

In this Drill Down: What’s hot and what’s definitely not in 2025

The kingmaker of social trends can’t stop won’t stop… unless the government pulls the plug

by The Drill Down Team on January 28, 2025

RECENT DRILL DOWNS

A seesaw on uneven ground: on one side, a large man sits alone, outweighing the opposite side where five smaller workers in hard hats stand together, illustrating disparity in labor contribution or economic imbalance akin to the gap between a big house and a small house.

In this Drill Down: Big house/small house, fearless forecasts, and full-blown trainwrecks

by The Drill Down Team

Megamansions and micros – the duality of America’s housing, told in two cities.
A man in a suit with a red tie stands in front of a large white building, his tool belt—complete with tools and home energy storage solutions—symbolizing a blend of business and manual labor. The sky is clear with a few clouds.

In this Drill Down: Will Trump drive the cost of new homes down… or up?

by The Drill Down Team

A change in the White House could mean big changes for those who build America’s houses.
A house with two chimneys, one featuring a plus sign and the other a minus, symbolizes energy storage. Lightning strikes the cloudy sky while windows glow with electricity. Bushes surround the walkway, illuminated by bright light, hinting at innovative home energy storage solutions.

In this Drill Down: Home energy storage is having its moment

by The Drill Down Team

What does the rise of rooftop solar and home energy storage mean for your brand?
A person is gazing at framed pictures displayed on a gallery wall, holding a glass of champagne. The images depict serene outdoor scenes, including a pool and a small wooden cabin surrounded by lush greenery. The individual has curly hair and is wearing a striped outfit.

September’s 3 hot topics for home-improvement brands

by The Drill Down Team

This month: the latest luxe living, a rental revival, and perks for pets.
Illustration of a woman standing in front of a well-kept, single-story house. She looks toward an elderly person sitting on a chair in the open doorway. The house, perhaps recently benefiting from some home improvement, boasts large windows, light-colored bricks with a tiled roof, and a neatly maintained garden.

August’s 3 hot topics for home-improvement brands

by The Drill Down Team

Amazing aging alerts, malicious mortgage myths, and seriously sublime Superhomes.
Illustration of two male sprinters competing on a track. The runner on the left wears an orange uniform and sunglasses, while the runner on the right wears a blue uniform. The stadium is packed with spectators, discussing hot topics, with mountains visible in the background.

July’s 3 hot topics for home-improvement brands

by The Drill Down Team

We clock the big boxes, stare into Depot’s retail media network, and chart the YouTube path of DIY.

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The Drill Down is a fast, fun, monthly summary of home improvement news with our marketing POV.

HOW WE IMPROVE

We are committed to diversification. Jopwell is our guide. As a leader in diversity and inclusion in the workforce, Jopwell represents and advances careers for Black, Latinx, and Native American students and professionals.

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