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THE SLANT

A regular cadence of snappy observations about agency life, tech, and marketing.

FRESH READ

A person stands smiling next to large topiary letters spelling "INBOUND" on a sidewalk, showcasing a vibrant scene perfect for B2B marketing or home and building brands, with green grass, trees, and modern buildings in the background.

4 B2B Marketing Tactics Home & Building Brands Should Test Today

A compilation of our favorite email, LinkedIn and AI tactics from Inbound 2025 and how home and building brands can bring them to life.

by Lizzy Kuzmic on October 13, 2025

RECENT POSTS

Illustration of a construction worker in a hard hat and safety vest pointing at a presentation board with graphs and charts on home renovation trends, set against a yellow background.

Q2/25: 4 Can’t-Miss Articles for Marketing Leaders

by The Drill Down Team

Stay competitive in the home improvement space with strategies for 2025 growth.
A large 3D sign featuring "IBS" in blue letters alongside "NAHB" stands prominently against a green-to-blue gradient backdrop. The hashtag "#IBS2025" graces the lower right corner, showcasing the industry's laser focus on sustainability at this vibrant outdoor event on a sunny day.

IBS 2025: Hardened Homes, Sustainability, and the Industry’s Laser Focus on Pros

by Lou Simon

An industry at a turning point.
Illustration of a house with two attached sections, one white and one black, against a yellow background. A person stands on a ladder, hammering on the black section—an echo of modern home renovation trends. The ground is minimalistic, adorned with small grass patches.

Q1/25: 4 Can’t-Miss Articles for Marketing Leaders

by Brian Gee

Stay competitive in the home improvement space with strategies for 2025 growth.

THE DRILL DOWN

A fast, fun, monthly summary of home improvement news with our marketing POV.

FRESH READ

A group of modern construction workers and suited figures row a wooden boat through icy waters, carrying blueprints and tools—navigating a choppy economy. The Tyvek sail hints at challenges within the housing ecosystem, all in a historical painting style.

In this Drill Down: How housing heroes navigate our choppy economy

Remodelers, builders, insurers, and owners all face their own headwinds. The good news? Each segment is finding ways to survive, and eventually thrive.

by The Drill Down Team on March 25, 2026

RECENT DRILL DOWNS

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