HELP US HELP THOSE EXPERIENCING HOMELESSNESS →
Two individuals are seated at a table in an office environment, both engaged in writing or reviewing documents. The person on the left wears a light blue shirt, and the person on the right wears a white blouse and glasses. Other office workers are visible in the background.A person in a blue shirt is reviewing documents at a desk, using a highlighter. Another person is taking notes. The setting appears to be a shared office space with others working in the background.
Blog
Get into our heads.

THE SLANT

A regular cadence of snappy observations about agency life, tech, and marketing.

FRESH READ

A person stands smiling next to large topiary letters spelling "INBOUND" on a sidewalk, showcasing a vibrant scene perfect for B2B marketing or home and building brands, with green grass, trees, and modern buildings in the background.

4 B2B Marketing Tactics Home & Building Brands Should Test Today

A compilation of our favorite email, LinkedIn and AI tactics from Inbound 2025 and how home and building brands can bring them to life.

by Lizzy Kuzmic on October 13, 2025

RECENT POSTS

Illustration of a construction worker in a hard hat and safety vest pointing at a presentation board with graphs and charts on home renovation trends, set against a yellow background.

Q2/25: 4 Can’t-Miss Articles for Marketing Leaders

by The Drill Down Team

Stay competitive in the home improvement space with strategies for 2025 growth.
A large 3D sign featuring "IBS" in blue letters alongside "NAHB" stands prominently against a green-to-blue gradient backdrop. The hashtag "#IBS2025" graces the lower right corner, showcasing the industry's laser focus on sustainability at this vibrant outdoor event on a sunny day.

IBS 2025: Hardened Homes, Sustainability, and the Industry’s Laser Focus on Pros

by Lou Simon

An industry at a turning point.
Illustration of a house with two attached sections, one white and one black, against a yellow background. A person stands on a ladder, hammering on the black section—an echo of modern home renovation trends. The ground is minimalistic, adorned with small grass patches.

Q1/25: 4 Can’t-Miss Articles for Marketing Leaders

by Brian Gee

Stay competitive in the home improvement space with strategies for 2025 growth.

THE DRILL DOWN

A fast, fun, monthly summary of home improvement news with our marketing POV.

FRESH READ

A man stands in front of a suburban house, with large tree roots growing from his feet and spreading across the lawn—symbolizing housing heroes who stay grounded even in a choppy economy.

In this Drill Down: First and final? The trend toward owning and improving just one home

Prices and potential collide to create a new paradigm for buyers and remodelers.

by The Drill Down Team on May 05, 2026

RECENT DRILL DOWNS

Get Our Intel
Chicago
444 N. Wells St.,
Suite 204
Chicago, IL 60654
Wheaton
107 N. Hale St.,
Suite 200
Wheaton, IL 60187
Social
linkedin iconinstagram iconx iconfacebook icon
© 2026 Simon/Myers, LLC.