AI, bot fraud, shifting consumer behavior, and declining trust are forcing marketers to rethink how insights are gathered and used.
by Brian Gee on May 29, 2026
by Brian Gee
Heavy equipment brands revealed a major shift toward small contractors, AI-powered safety, and dealer enablement as infrastructure and broadband spending reshape the industry.
by Lizzy Kuzmic
A compilation of our favorite email, LinkedIn and AI tactics from Inbound 2025 and how home and building brands can bring them to life.
by The Drill Down Team
Stay competitive in the home improvement space with strategies for 2025 growth.
Homeowners are looking beyond features and aesthetics to ask a more practical question: What will this do for my household budget over time?
by The Drill Down Team on June 30, 2026
People are staying put and renovating their homes. Now the question is what’s helping homeowners ride the wave and what’s not.
Prices and potential collide to create a new paradigm for buyers and remodelers.
Remodelers, builders, insurers, and owners all face their own headwinds. The good news? Each segment is finding ways to survive, and eventually thrive.
