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THE SLANT

A regular cadence of snappy observations about agency life, tech, and marketing.

FRESH READ

A large 3D sign featuring "IBS" in blue letters alongside "NAHB" stands prominently against a green-to-blue gradient backdrop. The hashtag "#IBS2025" graces the lower right corner, showcasing the industry's laser focus on sustainability at this vibrant outdoor event on a sunny day.

IBS 2025: Hardened Homes, Sustainability, and the Industry’s Laser Focus on Pros

An industry at a turning point.

by Lou Simon on March 24, 2025

RECENT POSTS

Illustration of a house with two attached sections, one white and one black, against a yellow background. A person stands on a ladder, hammering on the black section—an echo of modern home renovation trends. The ground is minimalistic, adorned with small grass patches.

Q1/25: 4 Can’t-Miss Articles for Marketing Leaders

by Brian Gee

Stay competitive in the home improvement space with strategies for 2025 growth.
A person wearing a hard hat and reflective vest stands at a glowing fork in the road, contemplating their CRM options. Orange buttons labeled "Start a Chat" and "Book a Demo" shine brightly in the night sky, symbolizing pivotal marketing choices.

4 CRM Best Practices for Marketing to Home Improvement Pros

by Lizzy Kuzmic

Discover key CRM tactics to connect with home improvement pros, from automation and personalization to event marketing and customer engagement.
A person in a green plaid shirt and blue pants stands with hands in pockets. The right pocket holds a knife, wrench, and a red object adorned with the Reddit icon. Behind them is the partially built structure of what could be a marketing expert's future office space.

5 Reasons Reddit is the Future of Pro Marketing

by David Glen

Explore the benefits of using Reddit to reach professional installers and boost your marketing efforts with community-based targeting.

THE DRILL DOWN

A fast, fun, monthly summary of home improvement news with our marketing POV.

FRESH READ

Two construction workers in safety vests unload a truck full of cash in front of a large, unfinished luxury house, with bills scattered on the ground and a wheelbarrow loaded with money nearby.

Tariff uncertainty hits construction, wildfire recovery and trend-making alike

The predictions aren’t pretty, but information is power. We bring you the latest.

by The Drill Down Team on April 29, 2025

RECENT DRILL DOWNS

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