Flexible media plan, meet watertight messaging
Although Teknor Apex had asked for a social campaign, we wanted to ensure they met their impressions goal. We recommended a flexible plan that included display advertising as well. This way, if one platform underperformed, funds could shift. Our strategy targeted homeowners (Facebook, Instagram) and landscaping pros (LinkedIn). With the media plan set, our discovery process revealed an unexpected message:
Forget about it.
Forget garden hose hassles. Forget about frequent replacements. Forget about all of it, and just use it. Our assets for social and display featured “the hose you can reliably forget about,” with bold headlines like “All hose, no hassle.”