Our AI talk was so well-received at a recent research conference, we're releasing Taylor's Version a generative imagery version.
This new presentation was delivered at the Build Chicago Expo by Group Creative Director Lawson Soward and Associate Creative Director of Experiential Design Paul Kovacs.
Packed with tips, it was an eye-opening overview for any marketing department — especially those in the building and construction industry — that uses tools like Midjourney and Adobe Photoshop's Generative Fill to deliver visual assets.
If there’s a marketing tactic that Lawson can’t master, we haven’t found it yet. With an eye for trends and a passion for impact, his creative output is uniquely magnetic. Most recently, he has added AI and its remarkable potential to his toolbox.
Paul's skillset in Experiential Design runs wide, from research and brainstorming to prototyping and activation. His interests lie in technology, fashion marketing trends, and digital activations at retail including augmented reality and AI.