Hearing about trends and innovations in AI can be as exciting as it is overwhelming. The potential seems profound, but AI’s promise is only as significant as our ability to apply it in practical ways to our work.
Instead of focusing on what’s next, this guide focuses on what’s now. If you’ve wondered how market researchers, marketers, and agency partners can and are incorporating AI into their workflows today, and where you can start, too, then this guide is for you.
Through his disruptive Insights Unit at Chicago’s Simon/Myers, Brian Gee is reframing the market research field for Fortune 1000 clientele. With nearly 20 years’ experience in product and brand management, Brian has a deep understanding of client-agency needs and the importance of a collaborative, versus siloed, approach.
Joining in 2017, he spearheads innovative research through an intersectional, empathetic lens. As an LGBTQ+ advocate, artist, and nonprofit board president, Brian helps deliver actionable, client-aligned findings that drive impactful decisions.
• Path to Purchase
• Shopper Research
• AAU (Awareness, Attitudes, and Usage)
• Segmentation
• Copy Testing
• Product Concept Testing
• Claims Testing
• Maxdiff Analysis
• Conjoint Analysis
• Gabor Granger Analysis
• Instant/Agile Insights
