Kichler Lighting wanted a national presence at The Home Depot, but the climb was steep. Earning the aisle would require a national merchandising display test, a unique, interactive retail display featuring QR codes, and new packaging concepts tailored to The Home Depot’s audience needs. So Kichler turned to Simon/Myers to chart the path.
Research revealed the unmet needs of the big box shopper. We learned that consumers often sought a more upscale product than currently available. As Kichler crafted the ideal product mix, we paralleled their effort with a captivating merchandising solution that raised the profile of the entire aisle. Finally, packaging was thoroughly redesigned to smooth the customer journey from engagement to transaction.
From research to revelation to result, Kichler is now winning at The Home Depot. Let’s dive into the details.