When designers, specifiers, and customers seek out high-end faucets and fixtures, they turn to plumbing showrooms. When Brizo needed a branded showroom experience that would resonate with the elite consumer, they turned to Simon/Myers. Their charge: ignore the paradigms and craft something magical.
Turns out, that was exactly half the battle.
The reality is that high-value displays only matter if they get sold in, fully utilized, and continually updated. Knowing how channel dynamics work, we backstopped the Brizo experience with a dynamic, evergreen installation microsite, as well as printed and digital collateral.