Case Study: BRIZO
PHYGITAL EXPERIENCE

Showstopping Displays Deserve Digital Support

OVERVIEW

A stunning display gets attention. Digital support gets it installed.

WHAT WE DID

  • Research
  • Merchandising Solutions
  • Microsite
  • Digital Collateral
  • Channel Support
When designers, specifiers, and customers seek out high-end faucets and fixtures, they turn to plumbing showrooms. When Brizo needed a branded showroom experience that would resonate with the elite consumer, they turned to Simon/Myers. Their charge: ignore the paradigms and craft something magical.

Turns out, that was exactly half the battle.

The reality is that high-value displays only matter if they get sold in, fully utilized, and continually updated. Knowing how channel dynamics work, we backstopped the Brizo experience with a dynamic, evergreen installation microsite, as well as printed and digital collateral.

RESULTS

22

unique configurations

25%

sales increase after installation

90%

satisfaction rate

When you break the rules, you break the clutter.

Brizo’s vision was far from the typical “display” request. Simon/Myers was tasked with pushing the concept of a plumbing-fixture display beyond anything previously seen in showrooms. In a world where the most elite brands still use pods on a slatwall, we partnered with Brizo to build a true branded environment.

Our research brought together shopper insights, audience profiles, and extensive competitor analysis. The outcome? A category-redefining visual statement. Dynamic material palettes. Striking form factors. High fashion, high contrast and high impact, all commanding a visitor’s attention from across the room.

This is the full luxe experience, targeted directly at the most discerning of upscale home improvement audiences.

Every showroom is unique. And so is our design.

While the Brizo experience excites the senses, it also satisfies a wide variety of floorplans. With 22 different configurations, we can flex into available space – making life easier on showroom managers and earning us more opportunity.

But regardless of size, there’s an attention to detail in this experience that puts it on a unique plane. For the sales rep and the showroom manager, options abound: From an inset video that soundlessly tells the brand story, to a mobile cart that can flex to display the products of the moment, it’s an experience apart.

High-end collateral sealed the sell-in.

As the new experience went into production, the next step was to sell the system into showrooms across North America. Simon/Myers supported the effort with printed and digital collateral that matched the elevated design ethic of the brand – exquisite photography, fastidious imaging of the sets (right down to the planogram), and luxe printing techniques.

Smart digital tools keep the experience current.

Some brands regard their brand experiences as a “set and forget.” Not this one.

Simon/Myers was determined to help Brizo keep the experience fully current in its product set, and help the showroom managers each step of the way.

We built online support tools – with mobile-first optimization across all devices – that provide updated planograms featuring fixture identification and mapped-out placement zones. The microsite is updated with each new product launch, offering new POGs and CGI imagery of the fixtures.

The site also serves as a valuable tool to launch online surveys to sales reps and showroom managers, then share data based upon their feedback.

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