A stunning display gets attention. Digital support gets it installed.
WHAT WE DID
Research
Merchandising Solutions
Microsite
Digital Collateral
Channel Support
When designers, specifiers, and customers seek out high-end faucets and fixtures, they turn to plumbing showrooms. When Brizo needed a branded showroom experience that would resonate with the elite consumer, they turned to Simon/Myers. Their charge: ignore the paradigms and craft something magical.
Turns out, that was exactly half the battle.
The reality is that high-value displays only matter if they get sold in, fully utilized, and continually updated. Knowing how channel dynamics work, we backstopped the Brizo experience with a dynamic, evergreen installation microsite, as well as printed and digital collateral.
RESULTS
22
unique configurations
25%
sales increase after installation
90%
satisfaction rate
Every showroom is unique. And so is our design.
While the Brizo experience excites the senses, it also satisfies a wide variety of floorplans. With 22 different configurations, we can flex into available space – making life easier on showroom managers and earning us more opportunity.
But regardless of size, there’s an attention to detail in this experience that puts it on a unique plane. For the sales rep and the showroom manager, options abound: From an inset video that soundlessly tells the brand story, to a mobile cart that can flex to display the products of the moment, it’s an experience apart.
Smart digital tools keep the experience current.
Some brands regard their brand experiences as a “set and forget.” Not this one.
Simon/Myers was determined to help Brizo keep the experience fully current in its product set, and help the showroom managers each step of the way.
We built online support tools – with mobile-first optimization across all devices – that provide updated planograms featuring fixture identification and mapped-out placement zones. The microsite is updated with each new product launch, offering new POGs and CGI imagery of the fixtures.
The site also serves as a valuable tool to launch online surveys to sales reps and showroom managers, then share data based upon their feedback.
High-end collateral sealed the sell-in.
As the new experience went into production, the next step was to sell the system into showrooms across North America. Simon/Myers supported the effort with printed and digital collateral that matched the elevated design ethic of the brand – exquisite photography, fastidious imaging of the sets (right down to the planogram), and luxe printing techniques.
