For Delta Faucet Company, Simon/Myers created Pipeline™, a thriving, digital community that connects the brand with designers and architects globally. Activated through an ever-changing website, multiple social channels, weekly webinars, and more, Pipeline has become the go-to for a freeform exchange of kitchen and bath creativity among designers.
Why was Pipeline so quickly accepted? Truth is, a kitchen and bath designer working in isolation is a fish out of water – pun intended. These high-energy, idea-hungry pros long for contact with their peers. They want to know what’s hot, what’s working, and what’s coming next.
For years, DFC had hosted in-person events with designers and architects. But upon review, S/M noticed that the journey was more of an “encounter”... there was little of the pre- and post-event engagement that creates a more enduring relationship. DFC agreed, and tasked us to find a better solution. Pipeline was the answer. Read on to see how it all came together.