Crafting Targeted Pro Guidelines
We dug deep into the data to understand exactly what our audience needed. Armed with these insights, we crafted Pro Guidelines that spoke directly to professional installers and sales reps. The Home 8 product line, featuring cutting-edge battery technology and a rock-solid 10-year warranty, took center stage. We infused the campaign with the “Life’s Good” ethos, rolling out fresh messaging and slick, photorealistic visuals — made quickly and efficiently with AI-assisted tools — that made LG ESS stand out from the crowd. This wasn’t just a tweak. It was a full strategic overhaul.