Before we crafted the social media presence of Pipeline, S/M conducted digital behavior research
on designers. We needed to know where they spent their time, and what content they wanted. Once we were fully informed, we developed unique social content like the highly sought postings of Design Drop.
These inspirational monthly posts on Pipeline’s social media channels are curated by DFC’s own Color, Material and Finish (CMF) Expert, Maris Park, giving designers intimate access to what’s trending at the manufacturer level.SOCIAL MEDIA CHANNELS