We had been promoting the fact that Hammermill is Paper Made Right™ for a couple of years — made right for business, made right for the planet, and made right here in the U.S. But we hadn’t yet done so in a humorous way. This led our team to ask, “What if we created a character whose projects never quite come out right, despite using the right paper?” With that, our charmingly untalented artist was born.
 
Using in-house talent (our Director of Digital Marketing) we developed a handful of scenarios for an artist whose preferred canvas is Hammermill paper. She’s utterly blind to her lack of creative ability, and quite proud of the utter failures that result.