Our KPIs were clear: boost Pro Portal engagement and sales and polish up the brand’s image. The Home 8 product line, with its impressive scalable energy storage capacity, was our star player. We aimed to create a brand experience that professionals could connect with and that aligned seamlessly with LG Electronics’ market presence.

This strategic brand alignment would firmly set the stage for future brand success. Pros would now have direct access to the resources, webinars and detailed specifications they sought. And the innovative Home 8 product line would be in the spotlight across newly revamped, consistent branding.

Our campaign strategy was broad and inclusive. We showcased the Home 8’s all-in-one system, featuring the LG Smart Energy Box and ThinQ Smart Monitoring, across multiple platforms. Think targeted digital content, engaging webinars, and strategic social media campaigns. Collaboration was key. We worked hand-in-hand with LG ESS to ensure every touchpoint — from B2C materials to the Pro Portal — reflected the new, unified brand message.