We knew spreadsheets of specs wouldn’t cut it. So we crafted a site that was part art gallery, part library, and entirely engaging. We conducted extensive user research to understand architects’ needs. Data told us they craved a blend of visual appeal and detailed information. High-res visuals met intricate specs in a user-friendly interface. This couldn’t just be a site. It needed to be a digital inspiration hub.

Based on these takeaways, we set out to integrate functionality and beauty. The new design featured high-resolution images of TimberTech’s products in real-world settings, showcasing the aesthetic beauty made possible only through the latest advances in material science. Architects could get all the information they needed in one convenient place. Integrated interactive design tools enabled architects to experiment with different product combinations and the look of their next project.

Architects now flock to TimberTech’s new site not just to see product, but to experience it. And what do they experience? A place where their design dreams meet the concrete details needed to bring them to life.

By focusing on the needs of this unique audience — and by leveraging the strengths of our team and AZEK’s — we created a digital platform that stands out in the crowded field of building products.