Twice a year in January and June, Dallas plays host to Lightovation, the International Lighting Show. For four days, this event draws thousands of lighting professionals from around the globe. To make the most of this brand-building opportunity, lighting companies often lease space at the Dallas Market Center, where Lightovation takes place.

Until recently, Kichler was one of those companies. Then they asked themselves: Why lease space that we only use for eight days a year, and with limited control, when we could make a splash by creating a dedicated, year-round design destination? A space flexible enough to accommodate the Lightovation crowd and meet the evolving needs of our growing brand? They called their idea an “Experience Center”—and they asked Simon/Myers to design it.