Embracing a spectrum of possibilities.
During our research and discovery phase, we did a thorough audit of customer experience studies, including Kichler’s own research. Then we held stakeholder interviews with key members of Kichler’s various teams: marketing, sales, product, design and brand. Finally, we conducted a workshop to define the objectives of the Experience Center, with the results featured in our design input brief.
Kichler also asked us to help with site selection, a bonus for our design team. Together, we selected the International Center Building—within the Dallas Design District and just a short shuttle ride from the Dallas Market Center. At just over 13,000 square feet, with a nearly 2,000 square foot mezzanine level, the space offered plenty of room to bring Kichler’s vision to life.