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THE SLANT

A regular cadence of snappy observations about agency life, tech, and marketing.

FRESH READ

A cracked cookie with a large piece of white tape featuring the Google logo symbolizes privacy plans. Crumbs are scattered around the cookie on a plain light background.

The Cookie That Won't Crumble: Google Hits Pause on Privacy Plans

With Google’s plan to sunset third-party cookies, advertisers face a pivotal moment as they navigate a landscape that lacks traditional tracking met...

by David Glen on November 20, 2024

RECENT POSTS

An illustration of a marketing leader standing and pointing at a pie chart on a large whiteboard. The chart, designed for Q4/24, features four segments in black, white, and yellow against a vibrant yellow background.

Q4/24: 4 Can’t-Miss Articles for Marketing Leaders

by Brian Gee

Stay competitive in the home improvement space with insights on channel diversification, video content, and flexible strategies for 2025 growth and lead generation.
A man and woman stand in a kitchen, both wearing casual clothes. They gaze toward a large window with trees visible outside. Drop cloths cover the floor and counters, pointing to trending home improvement work that echoes the industry's future of stylish renovations.

The Top 5 Home Improvement Trends Shaping the Industry's Future

by Brian Gee

Discover what’s next — from remodeling booms to sustainable solutions to online purchasing, and more.
A person walks past a vibrant mural featuring patriotic imagery such as American flags, voting-related symbols, and the year "2024." The mural, a perfect example of political advertising, prominently displays the word "VOTE" in bold letters. The background showcases a mix of red, white, and blue colors.

Navigating the Political Advertising Takeover

by David Glen

Get expert tips for adjusting your marketing strategy and managing budgets during the 2024 US election cycle.

THE DRILL DOWN

A fast, fun, monthly summary of home improvement news with our marketing POV.

FRESH READ

A man in a suit with a red tie stands in front of a large white building, his tool belt—complete with tools and home energy storage solutions—symbolizing a blend of business and manual labor. The sky is clear with a few clouds.

In this Drill Down: Will Trump drive the cost of new homes down… or up?

A change in the White House could mean big changes for those who build America’s houses.

by The Drill Down Team on November 20, 2024

RECENT DRILL DOWNS

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